First, I want to thank everyone for their support over the past several years. I can’t tell you how much your belief in me and the company has encouraged and inspired me to fight and sacrifice to keep the ball rolling. Our small team at FEWDM worked hard to bring innovative fitness products to you and the market. As is the essence of FEWDM, we worked through adversity to bring our vision to life despite the obstacles we faced. In 2016, we grew too big, too fast and a 6-month delay with an investment caused major issues with our manufacturer which affected our supply chain. Seeking inventory financing to help with these issues was our light at the end of the tunnel, however, despite broad efforts we have been unable to reconcile terms that would allow FEWDM to flourish.
As we continue to grow the company and fight through adversity, we’re very sorry to announce that it does not make financial sense for FEWDM to continue to manufacture or sell the OmniBall or Rock 360. We’re saddened by this news as these products were created to be great workout tools nothing more, nothing less. However, we are proud to say that there are currently over 15,000 units in circulation throughout the world.
As for the future of FEWDM, we have a strong brand that our customers connect with and have grown to love. For the time being, we have decided to pivot our business and connect with those customers through a line of apparel. We are so excited about this new direction for FEWDM and can’t wait to see what the future holds!
We want to thank everyone who played a part in the Rock 360 and OmniBall journey. Whether you were in one of the photo or video shoots, purchased a product, or supported us from afar, I want to thank you so much for everything. It will not be forgotten.